Thursday, September 09, 2004
Purple Cow
Something remarkable is worth talking about. Worth noticing. Exceptional. New. Interesting. It’s a Purple Cow. Boring stuff is invisible. It’s a brown cow.
-Seth Godin, Purple Cow
There was a time when the Gospel and the community it formed (church) was a purple cow; a time when it was remarkable. Maybe we've been getting it wrong. Maybe instead of trying to produce Christians who know how to do all the religious and spiritual things we think good Christians do, we need to be discipling people in how to live remarkable lives.
The Gospel was an ideavirus that spread exponentially throughout the entire Roman Empire in the first century. It was a remarkable thing that a dead, Jewish, rabbi would come back to life and then offer that life to others. Today, it's an unremarkable holiday that simply means that we get an extra day or two off from work.
The Gospel community known as the church was just as remarkable. The way they lived their lives together was "worth noticing. Exceptional. New. Interesting." It was a remarkable thing to watch the church in action. Living. Loving. Serving. Sacrificng.
A new day is breaking. The Old ways of packaging Christian spirituality is dying a slow and painful death. It's time for some of us to hear the vibe that resonates in our hearts. It's time to make the Gospel and the Church a Purple Cow.
-Seth Godin, Purple Cow
There was a time when the Gospel and the community it formed (church) was a purple cow; a time when it was remarkable. Maybe we've been getting it wrong. Maybe instead of trying to produce Christians who know how to do all the religious and spiritual things we think good Christians do, we need to be discipling people in how to live remarkable lives.
The Gospel was an ideavirus that spread exponentially throughout the entire Roman Empire in the first century. It was a remarkable thing that a dead, Jewish, rabbi would come back to life and then offer that life to others. Today, it's an unremarkable holiday that simply means that we get an extra day or two off from work.
The Gospel community known as the church was just as remarkable. The way they lived their lives together was "worth noticing. Exceptional. New. Interesting." It was a remarkable thing to watch the church in action. Living. Loving. Serving. Sacrificng.
A new day is breaking. The Old ways of packaging Christian spirituality is dying a slow and painful death. It's time for some of us to hear the vibe that resonates in our hearts. It's time to make the Gospel and the Church a Purple Cow.
